The art of rationalization
Phiwa is a subsidiary of Walther Group company from Germany uniting in Serbia three absolutely different activities International Congress Hotel "Galleria", logistics centers and Valdi supermarkets.
The business divergences of Phiwa company was to be introduced in a unique catalogue presenting them as trustworthy companies and constructive business partners.
Our starting point was the fact that all the companies had been founded on the well-known German principles and standards of business policy, as well as that the company bases its professinalism on quality relations and readiness to meet their clients requirements. The contemporary style of the hotel "Galleria", its rustic furniture, and other pastolar details inspired us to create a universal stylish detail of the catalogue. The blazing colour of covers imparts dynamism to the whole contents, while the original photographies authenticity.
The catalogue was written exclusively in English and Phiwa has used it for its own promotion with potential business partners and visitors to tourist fairs at home and abroad to promote the hotel "Galleria". The catalogue has been reprinted several times proving it to be an efficient business present.
