Royal insulation in Serbia
Kingspan is the leading European company in the field of design and the production of roof and wall insulating systems of high quality for construction industry facilitating fast and simple building.
Kingspan insulation sandwich panels are highly rated in the construction of divergent industrial structures all over the world but the company had been almost anonymous when it came to Serbia. The International Civil Engineering Fair in Belgrade, one of the most important fairs in south-east Europe, was a must for Kingspan promotion in Serbia.
A large number of expositors and visitors to the fair represented an opportunity for introducing Kingspan, the specific "king" of construction. We utilized the favourable position of the stand accenting the specially designed light trademark of the company. Sandwich panel samples were made marketable exhibits displayed like specialized butiques. An attractive trained promoter lady, specially prepared promotional materials, attractively arranged setting enticed and lured visitors to make enquires about the nature of the product.
The number of visitors to the fair encreases every year. This year they had an opportunity to meet, in a simple yet elegant way, Kingspan the freshly arrived exhibitor. Talks and the announcement of perspective business dealings during the fair are best results of investing in a fair appearance.
