Hungary tasting food
The ability to survive for long and to develop in a dynamic market surrounding is reflected in a persistent vision and adaptable business policy. Since its emergence TISACOOP has been fighting for its position on the market of Serbia through the quality of its business and its visionary spirit.
Knowing that Serbia's getting closer to European Union will inevitably bring about market changes, TISACOOP decides to crown, with its own trade brand and its own products, many years of cooperation with its suppliers from Hungary.
Having been developed for three years "Delicious, from Hungary" brand was, in the end, turned into trade brand of TISACOOP company. The diversity of selected products was unified by an original packaging design. On a plain white basis we gave prominence to Hungarian national colours highlighting the description of defined products. We digressed from the common packaging design practice by a considerable increase of product description and thus making them become names of products. The brand, in the form of a seal, was placed lower symbolizing the guarantee of quality of the products. In the first phase, eleven products "breaded meat products, salamis, tins, and cheeses", "wore" this packaging.
Being high quality products priced competitively they were very favourably received by consumers. TISACOOP has not only promoted its market position with this group of products, but has simultaneously also entered the contest with the toughest competitors both as a seller and, partially, as a producer.
