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TIM HERC 2005, a family enterprise, perceived its market role in a somewhat missionary way. On the pattern of Western European developed markets, the owners of the firm wanted to invest in a bowling center, explicitly in Vojvodina.

The venture required bank backing and implicitly a business vision and the mission of it. We were engaged to translate the initial concept into a clearly defined and feasible plan.

We began with the site the owners wanted first to have a modern hall and later complete recreational and amusement, as well as, ancillary catering facilities built. So we turned the out-of-town location of the structure into an advantage for those city dwellers who would consider it a chance to get rid of their everyday obligations. Having studied the characteristics of bowling center visitors around the world, jointly with the owners we planned the content of the prospective bowling center to meet the expectations of sportsmen, those coming for recreation and the ones anticipating a quality amusement. Numerous wall surfaces were foreseen as a potential advertisment spots for sponsors since in future the site would probably turn into a popular meeting place of divergent generations including grandchildren and grandparents.

With bank support the Fun Bowling Center was built finding itself soon in the plans of considerably bigger enterprises as an example of team work development. On fitting Brunswick equipment in its own center, TIM HERC 2005 has become Brunswick's successful representative for the West Balkans.