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The situation on the market of Serbia is quite complex and the habit of low fat dairy products consumption is very poor. Since its foundation MLEKARA has enjoyed the reputation of a company having visionary management and great business bravery.

The revolutionary design applied in the redesign of both "ella" products packaging and the complete brand would not be thorough if the developed brand had not been presented to public in appropriate light.

Thinking about how to present "ella" - our lady in violet, we came upon the idea of breaking Guinness record by forming the biggest mosaic of open umbrellas. The extensive venture was successfully realized on the central square in Subotica (city in the north of Serbia), on October 9, 2009. The sight of 1,026 umbrellas forming a beautiful violet surface with white "ella" logotype inscribed was really an event to be remembered.

At the autumn fashion show of domestic designers called Fashion Selection, "ella" brand and products were promoted again, in an original way. Stunning promoter girls, the imposing atmosphere, details like special "ella" cocktails, impressively arranged beautiful roses surprised and captured the visitors. Many celebrities from Serbia were guests at the event. "ella" was introduced in the manner imagined as a lady.

Beating Guinness record did not leave a deep impression only on the participants of the event, but also on the whole country. A month after appearing on Facebook, "ella" acquired 1,033 friends and 8,238,542 viewings of record beating scenes and fashion shows most of them being women aged 18-45. Women have understood and accepted "ella".