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The redisigned concept of MLEKARA's "ella" brand recognizing modern nutrition trends demanded also a new approach to the promotion of the brand and its products. Therefore the Internet had to get its deserved position and role in the creation of "ella" as a sensory brand.

Analyzing the earlier situation it was not difficult to conclude that "ella" was absolutely absent from the Internet apart from the web site of the company. Realizing the enormous importance and positive effects of promotion through social nets we set to creating a page on Facebook - at present the most popular social network in the world. The communication with consumers has developed through comments, questions, intriguing video materials, prize games, and occasinal presents. The page is connected to "ella" contents on YouTube and fans can put their own video recordings on the site and suggest ideas for the development of promotional activities. "ella" dynamic banners have also been put on several most favourite sites in Serbia.

It was interesting to see the analytical data about the increase of number and structure of "ella" friends on Facebook; in a month' period there were 1,033 visits both from Serbia and abroad. Young ladies were positively surprised by the present they received for the mere reason of being Facebook friends of "ella". The number of Facebook site viewing exceeded 30,000 during the first three months, cosequently indirect visits to the corporative site of MLEKARA rose by 149%. These results are rising with each day - "ella" has taken hold on the Internet.