Delicious, from Hungary
For over a decade, TISACOOP company has been importing and distributing the most renowned Hungarian foodstuffs to Serbia. With developed logistics, network of distributors, and professionalism it has won the status of exclusive representative of several European foodstuff brands coming from Hungary.
The variety of imported brand images and the shortage of financial means for each of them to be adequatly promoted on the Serbian market required a strategic marketing approach.
Consumers research conducted in larger cities showed that Serbian buyers like the taste of Hungarian food and that the foodstuffs from Hungary have an enviable reputation. This was what provided the base for forming a new brand uniting all the goods that TISACOOP was importing. All of them have the same origin and each of them is an unparalled delicacy. This is how "Delicious, from Hungary" brand came into being. After three years of existence and six successful camapaigns the logotype experienced two slight redesigns and has become the trade brand of TISACOOP.
This has not only eased the formulation of clear and unmistakable promotional messages, but has contributed to business policy advancement of TISACOOP and, also, to the opening of new market opportunities for the company in supplying HORECA (catering) facilities.
