5+ for Superman
Innovativeness of MLEKARA from Subotica is reflected in its aspiration to constantly create quality and healthy products for children appealing not only to their partents but to kids themselves, as well. Therefore the company decided to promote "5+" yoghurt as a children's produce.
The idea that Superman, Hollywood's hero, should appear on the packaging seemed to be quite good and original for the Serbian market. The promotional campaign occured parallel with national campaign for the hero's latest film "The Return of Superman". The well-known image of Superman was featured on the accompaying promotional materials, as agreed with Warner Bros Pictures, the holder of intellectual property rights. The uniforms of the attractive promoter girls were designed to match in style Superman's clothes.
A year after the campaign was over kids in Serbia asked their parents to buy them a yoghurt with the Superman. This produce had the biggest sales rise ever relative to all the other product of MLEKARA till then.
Client:
"MLEKARA", Serbia
