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The contest for the "ella" face is the most recent action we are carrying out for the purpose of promoting this brand, and we have chosen our fellow-citizen, ballerina Natalija Raičevć, for the new face of the action. Of course, we needed the photos of her for this campaign.

Our long-time associate, well-known photographer Verko Ignjatovć, has gladly responded to our invitation for collaboration. A few days before the arranged time of photo session, our colleagues wore their soles away visiting magnificent old buildings in the center of Subotica, but eventually we've chosen several most impressive locations.

The team on the shooting was great! :) Relaxed, with lots of laugh, we made fantastic photos. I hope the director of the art gallery "Likovni susret" won't get angry because at one moment we had moved a hundred-year-old piano so that our model, Natalija, could be photographed on it.

If we leave out rainy weather, and the possibility to brawl with the owner of one of the buildings (because he thought we trespassed on his property), that day was absolutely creative. It's true that it took a bit longer than usual for our hairdresser to make a hairstyle for Natalija, while the rest of the crew sat on cold steps waiting for the "star" to be ready, but the make-up artist had done a great job!

I think that even Natalija's best friends were pleasantly surprised by her looks on the photos. Anyway, PRO VOX team atmosphere is something that must be experienced. Describing it is just a pale shadow of reality.