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We attended SEEBBE International Construction Fair which was held in Belgrade, from 13th to 17th April this year. This fair event represents a meeting place for more than a thousand exhibitors from 30 countries of Europe and Asia.

While we were walking through exhibition halls, we got many leaflets, brochures and other promotional materials. We got the impression that everybody wanted to cooperate with us, watching us as potential investors who are interested in buying their isolation, tiles, windows, doors, elevators, whatever! When we offered them our strategic marketing services, they immediately looked upon us differently.

Unfortunately, Serbia hasn't yet reached the level where there is a craftsman specialized in one particular craft and doing it perfectly. Instead, our craftsmen know how to fix just everything, even hybrid cars, even if they have never seen them. Of course, there are exceptions, but oh Lord, you can't claim that you have a great "guy who does your marketing" if on a gaudy flyer (which persistently explains that there are many varieties of colors and dimensions of products) you don't have company's residence!

Still, we came home with a smile and hope that we influenced people at least a bit while we talked with them. Maybe one of them might say: "Wait, what agency were that nice girl and a guy who gave us marketing lesson from? They mentioned some integrated marketing communications, branding! Where's the brochure they gave us? Maybe that's not bad after all! Let's give them a call, talk to them, they had a great accent!